In a defining moment for Filipino fashion, Brian Poe Llamanzares, founder of the Llamanzares Barong brand, proudly wore his signature creation at the 2024 Philippines State of the Nation Address (SONA). The event, known for its blend of politics and style, became a platform for Llamanzares to showcase the elegance and craftsmanship of the traditional Barong Tagalog. His choice to wear a Llamanzares Barong not only highlighted the brand's dedication to quality and heritage but also symbolized the modern Filipino's respect for tradition while embracing contemporary fashion.